10 LinkedIn Posts Ideas and Examples for BtoB

Struggling with what to post on LinkedIn?

Whether you're branding personally or powering up your business, this guide uncovers the key to magnetic LinkedIn content.

Explore expert strategies on everything from engaging LinkedIn posts to B2B LinkedIn content ideas.

LinkedIn is the premier social media platform for business-to-business (B2B) marketing and networking. With over a billion users, it provides a fertile ground for brands and creators to establish thought leadership, engage with their audience, and generate leads. In this article we will explore the best ideas for LinkedIn post creation that can help B2B brands and creators boost their presence and effectiveness on the platform.

Creating content on LinkedIn can make the difference between two brands, two services and two products, more than 67 millions companies are on LinkedIn. It's important to identify what’s working and what’s not.

What are the main types of content on LinkedIn?

LinkedIn allows you to post different types of content based on your needs but also on which message you want to give to your audience.

LinkedIn Post

A LinkedIn Post is the most used and common type of content on the platform. You can add text, photos, video, documents and links to share with your audience a piece of information or an insight. B2B agencies and companies often use a LinkedIn Post to share some “Behind the Scene” moments or to highlight success stories.

More than just text, you can create a carousel to improve your message by sharing some detailed visuals which will carry your message.

LinkedIn Article

Long-form content allowing for in-depth writing on specific topics. These articles can include images, videos, and links and are one of the best ways to catch your audience on a specific subject. Longer than a post but smaller than the newsletter, a LinkedIn article will help you communicate with your audience and to establish one's authority.

LinkedIn Newsletter

LinkedIn newsletters are designed to provide a platform for creators to share regular updates, insights, and in-depth content on specific topics. They can help build a dedicated audience, establish thought leadership, and engage with followers in a more structured manner than typical posts or articles. The best part is that you can’t have the wrong email address so the newsletter delivery failure rate should stay low in comparison to a classic newsletter.

What B2B posts are good for LinkedIn?

LinkedIn posts that perform well are typically those that provide value, inspire engagement, and establish the poster as an authority in their industry. Here are some types of posts that are especially effective:

• Industry Insights and Trends: Sharing the latest trends, research, and insights about your industry helps establish your brand as a thought leader,
• Case Studies and Success Stories: Highlighting how your product or service has solved problems for clients can attract potential customers,
• Educational Content: Providing tips, how-tos, and informative content can help your audience solve their problems,
• Company Updates and Milestones: Sharing news about your company's achievements, new hires, or product launches keeps your audience informed and engaged,
• Employee Spotlights: Highlighting the accomplishments and stories of your team members can humanize your brand and foster a positive company culture.

How do you start a catchy post on LinkedIn?

Crafting a catchy opening line is crucial for reeling in your audience on LinkedIn. Here are some most common ideas to grab your audience's attention.

Intrigue with a question

You can catch your audience with a rhetorical question. Spark curiosity with a thought-provoking question that makes people think. For example, "Did you know that 80% of customers...?" or "Is the future of marketing all about...?"

Most of the time, the more triggered the first line is the more viewers you’ll have. The goal is to catch audience attention because you want that person to stay, to read more and moreover to clic on your profile. The way you start your post on LinkedIn should be as interesting as the rest of it otherwise you’ll lose both interest and subscription.

Question for engagement

Pose a direct question that invites responses and ignites discussion, an example could be, "What's the biggest challenge you're facing in [your industry] right now?" In some ways you are involving your audience in a conversation and your followers will give you their opinions.

Hook them with a story

Share a short personal anecdote or case study that relates to your main point. Stories resonate with people, making them a powerful tool to grab attention. The more intimate you are with your audience the more you will connect with them, you need to show some transparency regarding some subject that actually matters for you and your audience.

Start with a surprising fact or statistic

Did you stumble upon a recent study with interesting results? Share a surprising fact or statistic relevant to your field to find your audience's interest. It’s like talking with a colleague or a friend, you share something you found interesting for you but also for your audience.

Use a strong statement

Make a bold statement that challenges the norm or sparks debate. This can be a great way to get people talking, but be sure to back it up with evidence in the post itself. You don’t have to be shy on LinkedIn, on the contrary, the platform and its users are found of bold statement to interact with.

Our top 10 Ideas for brands and Creators on LinkedIn

10 ideas for your brand and your company to create relevant contents on LinkedIn based on the most useful and powerful best practices.

#1- Share your expertise with videos

Sharing your expertise through LinkedIn videos is a strategic goldmine, videos grab attention and leverage the platform's algorithm to boost your reach. They allow you to showcase your deep knowledge through demonstrations and clear explanations, building credibility and positioning you as a thought leader.

The human connection fostered by video builds trust, making you a valuable resource for potential clients. This translates to increased brand awareness, leads, and ultimately, business growth.

#2- Show what’s Behind The Scene

Lifting the curtain on your work with "behind-the-scenes" content on LinkedIn offers several advantages. Firstly, it fosters a sense of connection and authenticity by showcasing the unscripted moments, team collaborations, or even the occasional blooper, you show the human side of your business. This builds trust and makes your brand more relatable. Secondly, behind-the-scenes content piques curiosity.

A glimpse into the thought process, challenges overcome, or unexpected hurdles during a project can be fascinating for your audience. It adds a layer of depth to your work and keeps them engaged. Ultimately, this transparency strengthens your brand image and positions you as a thought leader willing to share the journey, not just the destination.

#3- Coworkers highlight

Highlighting your coworkers on LinkedIn isn't just a feel-good practice, it's a strategic move with real benefits. Showcasing your team's achievements publicly accomplishes several key things. First, it boosts employee morale and fosters a sense of appreciation. Recognition for their hard work strengthens their connection to the company and motivates them to continue excelling. Second, it positions your company as a place that values its talent. Potential recruits take notice of a company that celebrates its employees, making you a more attractive employer.

Highlighting people expertise establishes your company as a thought leader in your industry. By showcasing your team's knowledge and achievements, you demonstrate your overall capabilities and attract clients seeking the best talent. In short, highlighting your employees is a win-win-win for your team, your employer brand, and your bottom line.

#4- Use News and Trends

By gathering and sharing the latest industry trends, you position yourself as a reference center for valuable information. By adding your own analysis and perspective, you enhance your content and therefore your brand image.

• Leadership: By sharing ideas and information about the industry, you position yourself as an expert with your finger on the pulse. You showcase your knowledge, sensitivity and ability to interpret trends, which strengthens your reputation and attracts attention,
• A network: Engage and attract like-minded professionals by encouraging discussion around the latest developments.
• Community: Industry news often sparks discussion on LinkedIn. By sharing this type of content, you generate comments, diverse perspectives and interesting conversations. This fosters a sense of community and interaction within your network.

#5- User Generated Content (UGC)

Leveraging customer-generated content (UGC) is a double win on LinkedIn. It fosters a strong sense of community by highlighting your audience and their experiences. UGC acts as a powerful social proof.

Sharing a positive UGC offers an authentic, unbiased view of your brand, validating its credibility and quality. Showing their content, you underscore their support and fuel their enthusiasm, resulting in increased customer loyalty and engagement. You put the user back at the heart of your strategy, while benefiting from both free advertising and a pool of content ready to be shared.

This type of content encourages others to join the conversation and become brand advocates themselves, seeing real people endorse and appreciate your offers.

#6- Share a tip, a tool or an app

Distinguish yourself from the plethora of generic career advice on LinkedIn rather than repeating the same overused tips and tricks your followers have encountered numerous times, offer them unique insights, actionable strategies, and exclusive secrets.

You can develop a "how-to" guide that addresses a specific challenge your audience faces, such as increasing e-commerce conversions via social media. Provide a tool list, such as the 3 best ATS Tool for Recruiters or How To Connect Kanbox with your other Softwares .

Additionally, consider sharing your personal career journey, including the challenges, successes, and specific actions that contributed to your achievements. Doing that you’ll incorporate honesty, authenticity, and a touch of personality into your content, you will capture attention, establish yourself as a thought leader, and foster genuine connections within your network.

#7- Propose Freebie

Giving away free, relevant content on LinkedIn via a post is a generous way of attracting potential leads. They'll be able to see your expertise and experience on the subject you're presenting, and they'll be more likely to contact you for further information.

Often in the form of a white paper, article or even in the LinkedIn newsletter, freebies are resources that convert, but also take a lot of time to create.

#8- Be Human, share your personal experience

Personal branding is the key to communication on LinkedIn, but also to prospecting. Whether solopreneur, entrepreneur or employee, for some LinkedIn content creators their personal influence goes beyond their company.

Their experience and expertise on specific subjects enable them to disseminate advice and recommendations to a loyal audience eager to consume this specialized content.

#9- Ask you audience opinion with surveys and polls

There are two advantages to asking your audience for their opinion in different formats. Firstly, you'll be able to engage and retain your audience. People like to talk about their experience and give their opinion on a specific subject, and LinkedIn comments are often at the heart of debates where each professional brings his or her own perspective and expertise.

The second advantage is that you'll be able to collect invaluable data from all these exchanges, enabling you to take the temperature, adapt your words and also gather tools you didn't even know you had.

#10- Customer success stories

The last and one of the most important tips is sharing your customers' success stories while using your product or service. Putting the user at the heart of your content creation is one thing, but you mustn't forget your customers, who are the primary stakeholders in your brand. There's no greater proof of this than the testimonials of your customers and the success they've achieved thanks to your company working alongside them.

Conclusion

We hope all those tips, informations and inspirations will help you develop your network and start being visible on LinkedIn.

LinkedIn is a great source of inspiration for many professionals in all industries, and enables its content creators to reach an ever-growing and loyal audience. There are many tips and tricks on the platform, such as B2B sales trends or how and why use LinkedIn Recruiter, but each recommendation must be adapted to the creator, the brand and the product or service being promoted.

The user remains, and always will be, at the heart of LinkedIn's content creation strategy, and professionals no longer depend solely on the corporate culture in which they find themselves, but rather on their own personal branding.