LinkedIn 2024 Image Sizes Ultimate Guide

LinkedIn, as the premier professional social network, plays a crucial role in promoting your personal and corporate image. Visuals are omnipresent on LinkedIn: as soon as you open the network, your eye is drawn (or not) to profile photos, company logos, carousel posts, or landscape images...

In short, although it’s not Instagram, LinkedIn gives significant importance to images, and it’s not uncommon to see truncated banners or low-quality images disrupting our experience.

To maximize the visual impact of your posts, it's essential to know and adhere to the recommended image sizes for the platform. This comprehensive guide provides all the necessary information to optimize your visuals and enhance audience engagement.

Why Image Sizes Matter on LinkedIn?

Images on LinkedIn are not just aesthetic elements: they are essential for capturing attention, communicating messages, and enhancing brand recognition. Poorly sized or low-quality images can negatively affect the perception and effectiveness of your communication.

Using the correct image sizes ensures that your visuals are displayed correctly without being cropped or pixelated, enhancing their impact and your credibility.

LinkedIn Image Sizes to Know in 2024

1. Profile Photo Size

Your profile photo is often the first visual element users will see, so it should be professional and of good quality. We recommend:

• Minimum size: 400 x 400 pixels,
• File format: PNG or JPEG,
• Maximum file size: 8 MB.

Tips for a Successful Profile Photo

Use a recent and preferably high-quality photo, ensure your face is well-centered and clearly visible, and choose a neutral or plain background.

A photo with a big smile, a dynamic attitude, and an engaged posture is the perfect mix for an impactful profile photo. For example, see Nina Ramen above, with a profile photo that clearly showcases her vibrant personality.

2. Profile Banner

The profile banner, or cover photo, is an excellent way to highlight your personal branding, your brand, or your business. The size remains universal; it all comes down to the design to stand out.

• Recommended size: 1584 x 396 pixels,
• File format: PNG, JPEG, or GIF,
• Maximum file size: 8 MB.

Tips for an Impactful Profile Banner

To create a powerful and relevant banner, use visuals that reflect your industry or business, incorporate branding elements such as your logo or company colors.

And above all, ensure the text (if any) is readable and well-placed.

Translation

• 5 days to gain visibility and confidence on LinkedIn
• Sign up for the free challenge from June 17th to 21st
• No sales pitch at the end
• One registration = €1 donated to a feminist organization

Using Nina Ramen again as an example, the text is readable with several pieces of information highlighted in different ways to encourage reading the content. Branding is also present, recognizable through Nina Ramen's signature touch.

3. Company Page Image

For company pages, the cover image is essential for making a good impression and attracting followers.

• Recommended size: 1128 x 191 pixels,
• File format: PNG, JPEG, or GIF,
• Maximum file size: 8 MB.

Tips for Company Page Image

Choose an image that best and most accurately represents your company. Include visual elements that tell your story or showcase your products/services, and ensure key elements are not cut off by cropping.

For example, La Fresque Du Climat uses a logo with a clear representation of their brand’s mission, emphasizing their desire to make their cause accessible with the phrase “the fun & creative workshop”.

4. Post Images

For your posts, using high-quality images is crucial to attract attention and encourage engagement with your brand or profile.

• Recommended size: 1200 x 627 pixels
• File format: PNG, JPEG, or GIF
• Maximum file size: 5 MB

Tips for Post Images

Prefer clear and eye-catching images, ensure the image is relevant to your post’s content, and use text overlays sparingly to avoid cluttering the image.

Translation

• I've surpassed €400K in revenue generated with Social Hacking in less than 1 year
• Well, to be 100% transparent, it'll be 1 year on June 12th
• Total sales: €403,055
• An increase of 100% over the last 401 days

Above, a simple image grabs attention by highlighting significant data like an important amount. Catching the eye, eliciting an emotion: the impressive percentage emphasizes a more than positive growth notion. The transparency effect makes this kind of success accessible to everyone, prompting users to click to uncover the secrets behind the post.

Your post images can also be carousel visuals. It's essential to know the best practices and how to create a LinkedIn carousel in 2024.

5. LinkedIn Article Images

When publishing complete articles on LinkedIn, it's important to accompany your content with high-quality images.

• Recommended size: 1200 x 627 pixels,
• File format: PNG, JPEG, or GIF,
• Maximum file size: 10 MB.

Tips for Article Images

Choose images that are relevant and engaging to illustrate your points, such as graphs or infographics that simplify complex concepts. Ensure the image is clear and not pixelated.

6. Video Thumbnails

When sharing videos, an attractive thumbnail can significantly increase click-through rates.

• Recommended size: 1128 x 376 pixels,
• File format: PNG, JPEG,
• Maximum file size: 8 MB.

Tips for Video Thumbnails

Use a high-quality image that grabs attention while remaining faithful to the video content. Adding catchy titles or texts can encourage users to click on your video : "THE NEW TREND OF CHILD-FREE HOTELS"

Above, the Novotel ad thumbnail may not seem ideal at first glance, but its content and humorous tone entice viewers to play the video :

7. Ad Images

LinkedIn ads must have high-quality visuals to be effective and capture users' attention, aiming to stand out.

• Recommended size: 1080 x 1080 pixels for square ads,
• Recommended size: 1200 x 628 pixels for horizontal ads,
• File format: PNG, JPEG, or GIF,
• Maximum file size: 5 MB.

Tips for Ad Images

For ad images, use visuals that distinctly stand out in the feed. Integrate calls-to-action (CTAs) and test different visuals to see which get the best results and engagement.

General Tips for Optimizing Your Images

Use High-Quality Images

High-resolution images are essential for a professional appearance. Avoid blurry or pixelated images, and prefer PNG formats for sharp graphic elements and JPEG for high-quality photos.

Respect Proportions

Ensure your images adhere to recommended proportions to avoid unwanted cropping or stretching. Use photo editing tools to adjust the size without losing quality.

Test Before Posting

Preview your image before posting to ensure it displays correctly on different devices and screen sizes. LinkedIn offers a preview feature to check how your visuals appear.

Maintain Visual Consistency

Maintain consistency in your visuals to strengthen your brand image. Use the same filters, colors, and styles across your posts to create a strong and recognizable visual identity.

Add Alt Text Descriptions

To improve image accessibility, add “alt” text descriptions. These descriptions help visually impaired users understand the visual content using screen readers.

Conclusion

Using the correct LinkedIn image sizes is essential to optimize your presence on the platform. By following this guide, you can ensure your visuals are always displayed optimally, improving audience engagement and reinforcing your brand image.

Take the time to adjust your images according to the recommendations and observe the positive impact on your LinkedIn interactions.

To further enhance your LinkedIn usage and ensure you follow best practices, discover when to post on LinkedIn or how the LinkedIn algorithm works.

Mastering the art of image sizing puts you in the best position to capture attention, spark interest, and engage your audience. Remember, every detail counts, and a well-optimized image can make all the difference.

Happy visual creation!