How to write the Best LinkedIn Post ? Our Ultimate 2024 Guide

LinkedIn, with its over 950 million members, stands as the premier professional social network globally. Whether your goal is job searching, finding clients, partners, or collaborators, LinkedIn is the ideal platform to increase your visibility and expand your professional network.

But with so many profiles and posts, how do you stand out? What are the keys to creating a captivating LinkedIn post that grabs attention, sparks interest, and encourages engagement?

In this article, we offer proven strategies and specific examples to help you maximize the impact of your LinkedIn posts in 2024. Learn to anticipate trends, adopt best practices, and avoid common pitfalls to improve your content, increase your visibility, and boost your interactions on this platform.

Whether you are a novice or a seasoned user, this article contains valuable advice to enhance your personal brand and marketing on LinkedIn.

Creative LinkedIn Posts Ideas: what goes viral ?

LinkedIn is constantly evolving, and to make your LinkedIn posts stand out in 2024, it's essential to stay informed about the latest trends and functional innovations that influence your content strategy.

Discover the major LinkedIn trends in 2024:

• Video

This format remains the most effective on LinkedIn, generating 20 times more shares than other types of content. Video captures attention, conveys your message effectively, and creates an emotional connection with your followers. In 2024, expect LinkedIn to enhance its live video, stories, and video carousel features, offering more interaction and creative possibilities.

• Authenticity

A crucial element to differentiate yourself on LinkedIn, which highlights original, personal, and authentic content. Being authentic helps build trust with your audience while showcasing your personality and uniqueness. In 2024, LinkedIn will further encourage content that reflects your journey, vision, and expertise.

• Added Value

The essential criterion to capture your audience's interest, who seek useful, informative, and inspiring information. Providing added value proves your credibility, level of authority, and what sets you apart. In 2024, LinkedIn will favor content offering concrete solutions, practical advice, and enriching perspectives to your followers.

• B2B Influence

An effective way to grow your professional network, based on recommendations, word-of-mouth, and social selling. B2B influence enhances your notoriety, reputation, and visibility. In 2024, LinkedIn will promote content showcasing your expertise, opinions, and leadership.

Incorporating these trends into your content strategy will help you align with your audience's expectations, objectives, and industry specifics. We will continue this article by providing practical tips for creating relevant and captivating content, optimizing your presence according to LinkedIn's algorithm, boosting engagement and interactions, choosing the best times to post, and improving the ergonomics and accessibility of your content.

For examples of viral posts and creative content, you can be inspired by the practices of top influencers:

Follow our guide step by step to post on LinkedIn

To capture attention on LinkedIn, it's essential not to post just anything. A well-thought-out content strategy that meets your audience's needs, showcases your expertise, and incites action is crucial.

Discover the three key components of relevant and captivating content on LinkedIn:

Know Your Audience and Choose to Segment

Precisely identifying who your readers are is the starting point. What are their profiles, interests, challenges, and aspirations?

Understanding your audience allows you to finely adapt the tone, style, and message, choosing topics that truly resonate with them. Use LinkedIn's analysis tools to get valuable demographic and behavioral data or opt for surveys and polls for direct interaction.

Create a Compelling Title

The title serves as a first impression: it must be catchy, clear, and directly related to the content. A good title grabs attention, piques curiosity, and promises value.

An effective title should answer "What? Why? How?".

Describe the core of the content, its interest or benefit, and its format with precision. Testing various title versions can help you maximize click rates.

Use Engaging Visual Language

Visuals play a key role in complementing and reinforcing your message. Choose high-quality and relevant images, videos, and other visual elements for your audience, while respecting copyright.

Vary visual supports to keep the content dynamic and engaging, without overshadowing your text. LinkedIn tools can facilitate the creation and sharing of these visual elements. Learn how to create a carousel to generate engagement by reading our article on the subject.

Keep the LinkedIn Algorithm in mind

To increase the visibility and impact of your content on LinkedIn, it's essential to make it not only relevant and captivating but also optimized for LinkedIn's algorithm. This algorithm determines the positioning of your posts in users' news feeds, based on criteria such as quality, relevance, engagement, diversity, and freshness of content.

Here are two essential strategies for optimizing your content for LinkedIn's algorithm in 2024:

Understanding LinkedIn's Algorithm in 2024

LinkedIn's algorithm evaluates your posts through four key stages to determine their reach:

• Phase 1: Upon publishing on LinkedIn, the algorithm presents your content to your immediate network, including followers, close contacts, and people who have recently interacted with you.
• Phase 2: The engagement generated in the first 90 minutes is crucial. The algorithm evaluates clicks, likes, comments, and shares to judge the relevance of your post and decide on its broader distribution.
• Phase 3: A good engagement rate triggers a spiral effect, extending the visibility of your post to the networks of those who engaged with your post within the 8 hours following publication.
• Phase 4: With sustained engagement, the algorithm favors exponential distribution, allowing your content to reach a vast audience and potentially go viral.

Maximizing engagement, especially during the early moments after publication, and offering diverse and updated content are essential levers for optimization on LinkedIn.

For more on the algorithm, check out our article on understanding LinkedIn's algorithm.

Keywords, Hashtags, and LinkedIn SEO

Using keywords wisely and optimizing your post's SEO are another effective optimization strategy for your content on LinkedIn. Keywords make your content discoverable to users actively searching for information.

Here are tips to leverage keywords and SEO on LinkedIn in 2024:

• Choose relevant keywords related to your field, expertise, and goals. Tools like Google Keyword Planner, Ubersuggest, or SEMrush can help identify and analyze these keywords.
• Naturally integrate your keywords into different content elements: title, body text, hashtags, images, and videos. A consistent yet moderate use is recommended.
• Use hashtags to improve content categorization and discoverability. Opt for 2 to 6 hashtags per post, prioritizing those that are both popular and relevant to your topic.

By applying these tips, you optimize not only your content for LinkedIn but also for external search engines like Google or Bing, expanding your audience.

Best practices to post on LinkedIn and get Engagement

To make your content stand out on LinkedIn, it’s not enough to make it relevant and captivating. It’s essential to design it interactively, prompting varied reactions such as comments, shares, and enriching discussions. Engagement and interaction act as real levers for the quality and renown of your content, positively influencing LinkedIn’s algorithm and your visibility on the platform.

To maximize engagement and interaction with your audience on LinkedIn in 2024, here are two key strategies:

Soliciting Participation: Concrete Examples

Engage your audience by inviting them to share opinions, questions, and experiences. Here are some effective methods to boost participation:

• Ask an open-ended question to elicit personal, reasoned, or creative responses. You could ask:

  What is your biggest professional challenge in 2024?

  How would you define success on LinkedIn?

  If you had to sum up your activity in one word, what would it be?

• Organize a poll to gather opinions on a specific topic, offering different response options. For example:

  What is your preferred content format on LinkedIn?

  Which professional social network do you find most effective?

  What’s the best LinkedIn tip you’ve received?

• Share a personal or professional anecdote and encourage readers to relate a similar experience. For instance:

  I just completed my first online project, and it was a great learning experience. Has anyone else embarked on such a journey?

Sharing Authentic Experiences: Storytelling

Storytelling is a powerful method for captivating and engaging your audience on LinkedIn. Sharing authentic, personal, and inspiring experiences humanizes your content and creates an emotional connection with your readers.

To excel in storytelling on LinkedIn in 2024, consider these tips:

• Share authentic stories, true to your experience, values, and vision, without exaggeration or artificiality. Authenticity fosters trust and loyalty among your audience.
• Choose meaningful and impactful topics, offering added value through lessons, advice, inspiration, or reflection. Stories of perseverance, overcoming obstacles, and professional successes resonate strongly with LinkedIn users.
• Craft dynamic and captivating narratives, with clear structure and progression. Incorporate contextual details, descriptive elements, dialogues, and memorable visuals. Maintain conciseness and relevance to sustain reader interest.

Make sure you know what is the LinkedIn Golden Hours

To optimize the impact of your LinkedIn posts, timing and frequency are critical. It's important to understand when your audience is most active and likely to engage with your content.

Optimal Posting Times

Based on various studies, the best times to post on LinkedIn in 2024 are typically:

• Weekdays: Tuesday, Wednesday, and Thursday.
• Morning hours: Between 8 a.m. and 10 a.m.
• Lunch hours: Between 12 p.m. and 1 p.m.
• Evening hours: Between 5 p.m. and 6 p.m.

Posting Frequency

Regarding frequency, consistency is key. Aim for:

• 2-3 posts per week: To maintain visibility without overwhelming your audience.
• Quality over quantity: Ensure each post provides value and aligns with your overall strategy.

Enhancing Ergonomics and Accessibility

To maximize the impact of your content on LinkedIn, it's essential to ensure it is easy to read, visually appealing, and accessible to everyone.

Improve Readability and Formatting

To improve readability:

• Use short paragraphs and bulleted lists to break up text and make it digestible.
• Bold key points to highlight essential information.
• Use headings and subheadings to structure content and guide the reader.

Ensure Accessibility

To make your content accessible:

• Add alt text to images for visually impaired users.
• Use clear and concise language to cater to a broad audience.
• Avoid excessive jargon or complex terms that might alienate some readers.

Creating impactful LinkedIn posts requires understanding the platform's dynamics, staying updated with trends, and applying best practices consistently. With these strategies, you're well-equipped to enhance your visibility, engagement, and professional influence on LinkedIn in 2024.

Happy posting!