How to Create Linked In Carousel Posts in 2024

LinkedIn carousels are a must-have tool for engaging your audience and delivering your message interactively and visually appealingly. Whether you are promoting your products, telling a story, or sharing case studies, a well-designed carousel can transform your LinkedIn posts. This detailed guide will show you how to create an effective LinkedIn carousel in 2024.

Are LinkedIn Carousels worth it?

Carousels offer several advantages:

• Increased Engagement: They encourage users to interact by scrolling through slides, thus increasing the time spent on your post.
• Improved Visibility: Carousels attract more views and clicks compared to traditional posts.
• Content Flexibility: You can present various types of content, such as presentations, infographics, or portfolios.
• Visual Storytelling: Carousels allow you to tell a story or structure information sequentially.

Other formats or media can help create top LinkedIn posts. Check out these best practices to increase your visibility on LinkedIn.

All steps to Create a LinkedIn Carousel

1. Prepare Your Content

Before starting, it's crucial to plan the content you want to include in your carousel. Ask yourself the following questions:

• What is the main objective of this carousel?
• What story or information do you want to convey?
• How can you structure this information logically and engagingly?

2. Create the Slides

Use graphic design tools like Canva, Adobe Illustrator, or PowerPoint to create your slides. Here are some tips for effective slides:

• Dimensions: Use square dimensions (1080 x 1080 pixels) for optimal display. You can also use rectangular dimensions (1920 x 1080 pixels) as needed.
• Visual Consistency: Maintain consistency in colors, fonts, and graphic style across all slides.
• Minimal Text: Use clear and concise text. Visuals should complement the text without overwhelming it.
• High-Quality Images: Ensure all images used are high-resolution to avoid blurry or pixelated visuals.

3. Export the Slides

Once your slides are ready, export them as a PDF. LinkedIn only accepts PDF files for carousels, so ensure each slide is an independent page.

4. Publish the Carousel on LinkedIn

To publish your carousel on LinkedIn, follow these steps:

Go to your LinkedIn page and click "Start a post"

Select the document icon to upload a file

Upload your PDF containing the carousel slides

Add a title to the document. This title will be visible to users

Write an engaging description to accompany your carousel

Use relevant hashtags and mention other users or companies if necessary.

Publish your carousel by clicking "Post".

5. Promote and Analyze Performance

After publishing, it's essential to promote your carousel to maximize its reach. Share it in LinkedIn groups, on other social media platforms, and encourage your network to interact with your content. Use LinkedIn analytics tools to track the performance of your carousel, including views, clicks, and interactions.

Pay attention to the timing of your post, as certain times are more favorable for receiving reactions and increasing visibility! For more details, check out our article on the best times to post on LinkedIn.

Best Practices to create your Carousel : Boost your Engagement

Catchy First Slide

The first slide is crucial as it must immediately grab your audience's attention. Use a striking image and a catchy title.

Clear Call to Action

Include a clear call to action (CTA) at the end of the carousel to encourage engagement, such as "Visit our website," "Contact us," or "Check out our products."

Visual Quality

Use high-quality images and avoid blurry or pixelated visuals. Visual quality plays a key role in the professional perception of your content.

Also, stick to a consistent brand image, ensuring that your content has a clear, readable, and recognizable design that helps in building brand recognition over time.

Storytelling

Tell a story or follow a coherent narrative to maintain user interest. Each slide should logically continue from the previous one, and the entire set can be announced from the first slide!

Use of Hashtags and Mentions

Add relevant hashtags to increase the visibility of your post. Also, mention users or companies to broaden your reach.

Examples to create your LinkedIn Carousel

Case Studies

Show how your product or service helped a client solve a problem. Use numbers and testimonials to enhance the impact.

Portfolios

Showcase your recent work or projects with high-quality images and succinct descriptions.

Infographics

Share data or statistics in a visually appealing and easy-to-read format. Infographics are perfect for simplifying complex information.

Tutorials

Provide a step-by-step guide to show how to use a product or complete a specific task. Use clear visuals for each step.

Conclusion

LinkedIn carousels are a powerful and effective way to energize your posts and capture your audience's attention. They are especially useful for continuously “feeding” your network with strong or useful content you want to share with them, knowing that some people prefer images over text. Carousels complement or illustrate what your post is already trying to communicate.

By following this guide, you can create engaging carousels that will increase your visibility and interaction on the platform. Start incorporating carousels into your LinkedIn content strategy today and see the positive impact on your engagement and connections.

To further enhance your content efforts with clear LinkedIn statistics, you will also need to understand the LinkedIn algorithm to learn everything about how the platform works.