The Best Time to Post on LinkedIn in 2024 To Boost Your Visibility and Engagement

Knowing when to post on LinkedIn can make a significant difference in terms of visibility and engagement. With an increasing number of active users on the platform, it is crucial to publish your content at the optimal times to maximize its impact. The more your post is seen, the more reactions it will generate, creating a virtuous cycle.

In this article, we will explore the best times to post on LinkedIn in 2024, based on the latest research and user behavior analysis.

Why is the first Hour of a LinkedIn Publication critical?

LinkedIn is a unique platform where professionals connect, share ideas, and look for career opportunities. Unlike other social networks, LinkedIn users are often active during office hours, which influences the times when they are most receptive to published content.

Posting at strategic times can significantly increase the reach of your posts and improve your engagement rate.

When you post on LinkedIn, you obviously want to be read and be useful to as many people as possible. LinkedIn will favor you based on certain criteria, similar to other social networks, and you will need to follow best practices if you want to understand the LinkedIn algorithm!

What is the Best Time a Day to Post on LinkedIn?

Perfect Days and Ideal Hours

Numerous analyses show that the best days, in general, to post on LinkedIn are Tuesday, Wednesday, and Thursday. Following that, the best times to post on these days are:

• Morning: 7:30 AM - 9:00 AM
• Midday: 12:00 PM - 1:00 PM
• Evening: 5:00 PM - 6:00 PM

The best times to post on LinkedIn in 2024 correspond to when professionals tend to check their feed, either before starting their workday, during their lunch break, or at the end of the day.

The Importance of Office Hours

Studies show that posts made during regular office hours (8:00 AM - 6:00 PM) generate more engagement than those posted outside these hours. Users are more likely to check LinkedIn when they are in work mode, networking, or keeping up with industry news.

The First Hour is Key to Reach: Get it Right !

LinkedIn users' habits are strongly influenced by their professional routines. Understanding this routine is essential to determine the best times to post.

Morning (7:30 AM - 9:00 AM)

LinkedIn users often start their day by checking their notifications and browsing their news feed. Posting early in the morning can capture the attention of professionals before they dive into their daily tasks. This is the time when they are more inclined to engage with inspiring or informative content.

Midday (12:00 PM - 1:00 PM)

Lunchtime is a key moment to post on LinkedIn. Professionals often use this break to relax and browse social media. Posting at this time allows you to reach an audience that has more time to read, like, comment, and share posts.

Evening (5:00 PM - 6:00 PM)

At the end of the day, LinkedIn users take a moment to disconnect from their work tasks. They are likely to check LinkedIn to catch up on news and professional discussions. Posting in the evening can attract the attention of those unwinding after work.

Unlock LinkedIn’s Golden Hours: what else should you consider?

Type of Content to Post on LinkedIn Depending on the Timing

The type of content you publish can influence the ideal time to post. For example, an in-depth article or an informative video might work better during the lunch break, while a short update or an infographic might be more suited to morning hours.

Learn how to create a carousel in 2024 in our dedicated article!

Target Audience

Knowing your target audience is essential to determine the best times to post. For example, if you target tech professionals, you might want to adjust your posting times according to their specific habits.

Time Zones

If your audience is international, it is important to consider different time zones. You might need to schedule multiple posts at different times to effectively reach a global audience.

LinkedIn Posts: Tips and Best practices

1. Know Your Audience

Understand your target audience to choose the right time to post. Analyze the demographics of your network and observe the times when your previous posts generated the most engagement. LinkedIn offers analytics tools that can help you identify these trends.

If you want to segment your audience, you should learn about the top 10 tools for audience segmentation.

2. Be Regular and Consistent

Consistency is key on LinkedIn. Establish a regular posting schedule to keep your audience interested. Frequent posts keep your profile active and strengthen your presence on the platform.

3. Use Analytics Tools

Use LinkedIn's analytics tools to track the performance of your posts. These tools provide valuable insights on the times and days when your content receives the most engagement, allowing you to adjust your posting strategy.

4. Experiment with Different Times

Don't hesitate to experiment with different posting times to see what works best for your audience. What works for one company may not work for another, so it’s important to test and adjust based on the results.

5. Schedule Your Posts

Use social media management tools to schedule your posts in advance. This allows you to maintain a consistent presence on LinkedIn without having to manually post every day.

Conclusion

In 2024, posting at the right time on LinkedIn is more important than ever to maximize the visibility and engagement of your content. By following recommendations based on analyses and adjusting your strategy according to your specific audience, you can optimize your posts to achieve the best possible results.

Remember that the key to success lies in consistency and adaptability: stay attentive to the performance of your posts and adjust your posting times accordingly.